Resource Articles

Your Premier Resource for Expert Insights and Industry Trends, offering in-depth analysis and thought leadership in our field.

At Practice Made Perfect, our mission has always been to keep law firms ahead of the curve. For decades, personal injury (PI) marketing has leaned on familiar standbys: billboards, bus…

PMP-author-icon

Shanon Connors

October 15, 2025

The first case law decision on legal advertising is the Supreme Court ruling in Bates v. Arizona State Bar in 1977, which established that attorney advertising was a form of…

Clark Palmer
April 13, 2023

At PMP, as soon as we take on a new client our work begins. By utilizing traditional and modern techniques to appeal to your target demographic, our media and digital…

Clark Palmer
April 7, 2023

The advertising landscape constantly evolves. The proliferation of media platforms creates new benefits and challenges to law firms seeking to grow through marketing. Our role is to keep an eye…

Kyle Hebenstreit
March 30, 2023

In the highly competitive world of online legal marketing, law firms need to use many strategies to build their brand, increase website traffic and attract potential clients. Here are 10…

Clark Palmer
March 28, 2023

Attorneys and law firms stand to benefit a great deal from blogging. Producing thought-provoking content on current legal issues is an effective way to increase visibility and create a well-rounded…

Clark Palmer
December 11, 2013

Contact Us