The personal injury market is fiercely competitive. Law firms who want to stand out must find ways to differentiate themselves by understanding their competition and building a unique brand identity.

In recent years, the personal injury law market has become fiercely competitive. Rising ad spend, the influx of new players, and the ever-growing presence of digital marketing have made it…

PMP conducted research to identify the common behaviors of injured individuals. Our findings shed light on how consumers search for and choose an attorney, as well as their experiences leading…

How much do you know about the common behaviors and decisions of accident victims? More importantly, what can law firms do to influence those behaviors to make people more likely…
