Resource Articles

Your Premier Resource for Expert Insights and Industry Trends, offering in-depth analysis and thought leadership in our field.

At Practice Made Perfect, our mission has always been to keep law firms ahead of the curve. For decades, personal injury (PI) marketing has leaned on familiar standbys: billboards, bus…

PMP-author-icon

Shanon Connors

October 15, 2025

While people can learn a lot about your firm by visiting your website, they are less likely to contact you unless your site has compelling calls to action. A call…

Clark Palmer
December 20, 2023

You might think online legal directories are a relic of a bygone era in search engines. After all, legal directories used to outrank law firm web pages and that has…

Clark Palmer
December 14, 2023

While some businesses can cast a wide net when they are looking for potential clients, many plaintiff law firms cast a much smaller net. They need to attract potential clients…

Clark Palmer
December 8, 2023

Even though people can stream music and podcasts in their cars, most drivers still listen to the radio. That is likely to change, but for the time being, radio advertising…

Clark Palmer
November 27, 2023

Consumers want answers to their questions as quickly as possible. When you consider that we talk much faster than we type, it is easy to see why voice searches have…

Clark Palmer
November 22, 2023

The world of law firm marketing is highly competitive and constantly evolving. Law firms that can adapt to the latest trends can continue to grow and reach their ideal clients….

Clark Palmer
November 16, 2023

Contact Us