At Practice Made Perfect, our mission has always been to keep law firms ahead of the curve. For decades, personal injury (PI) marketing has leaned on familiar standbys: billboards, bus…
If you’re still measuring success by impressions, you’re asking the wrong question. Because in today’s media landscape, you’re not competing with other personal injury firms, you’re competing with everything: breaking…
Let’s clear something up: brand equity is not a “nice to have.” It’s not the soft stuff. It’s not decoration. And it’s definitely not optional. If you’re a personal injury…
Chattanooga, Tennessee, has a thriving legal market that offers both opportunity and competition. As the city expands, thanks to its growing startup culture and tech infrastructure, law firms face increasing…
There’s a subtle but dangerous habit that finds its way into almost every firm’s marketing strategy at some point. It doesn’t start with bad intentions; it usually begins as a…
With today’s technology and ever-changing platforms, law firms must evolve the way they connect with potential clients. A strong online presence is essential, and social media has become a powerful…
