Let’s clear something up: brand equity is not a “nice to have.” It’s not the soft stuff. It’s not decoration. And it’s definitely not optional. If you’re a personal injury…
Chattanooga, Tennessee, has a thriving legal market that offers both opportunity and competition. As the city expands, thanks to its growing startup culture and tech infrastructure, law firms face increasing…
There’s a subtle but dangerous habit that finds its way into almost every firm’s marketing strategy at some point. It doesn’t start with bad intentions; it usually begins as a…
With today’s technology and ever-changing platforms, law firms must evolve the way they connect with potential clients. A strong online presence is essential, and social media has become a powerful…
Building a loyal, engaged community is essential for growing any business, and for law firms looking to scale, blending traditional community involvement with a modern legal marketing approach is key.
Let’s be honest, legal marketing is loud. The space is flooded with voices all claiming to be the answer. “More impressions.” “Better targeting.” “Higher budgets.” Everyone’s promising performance, and almost…
