Al Ludwig sits down with Michael DiPasquale, founding partner of DM Injury Law (formerly DiPasquale Moore), to discuss the rebrand that reshaped his firm’s identity, why “Mike’s Got This” became stickier than his own last name, the real cost and payoff of building a local celebrity brand, and where he sees law firm consolidation and private equity heading over the next decade.
56 Minutes
PMP's Law Firm Podcast for Building Brands That Outlast Ads
Al Ludwig sits down with Michael DiPasquale, founding partner of DM Injury Law (formerly DiPasquale Moore), to discuss the rebrand that reshaped his firm’s identity, why “Mike’s Got This” became stickier than his own...
Al Ludwig sits down with Cassidy Lewis, Chief Marketing Officer at Cooper Hurley Injury Lawyers, to discuss how law firms can build predictable referral systems, strengthen attorney and client relationships, measure what actually matters,...
Al Ludwig sits down with Fransisco Wiles, Webris Paid Media Director who runs Meta and Google ad campaigns for law firms across the country. Together they unpack why most firms simply don't film enough...
Al Ludwig sits down with Shlomo Kugler, CEO of Benchmark Commercials, to explore what separates law firm videos that simply look good from those that actually drive trust and convert clients....
Al Ludwig sits down with Patrick McEuen, Director of Marketing & Operations at Meyer Wilson, for a deep dive into how AI is transforming the future of law firm marketing. Patrick shares how his...
Al Ludwig sits down with PMP Marketing Group’s Director of Client Success & Growth, Lindsay Lucas, to discuss the rapidly changing legal marketing landscape and what law firms must do to stay competitive....
Al Ludwig explains how the biggest personal injury advertisers build familiarity through relentless brand consistency, making their firms the first names people remember when they need a lawyer....
Ron Latz joins Al Ludwig to challenge common legal marketing myths and share practical insights on social media, email marketing, attribution, agency partnerships, and building sustainable law firm growth....
Al Ludwig explains that lead generation alone isn’t enough for sustainable law firm growth. The firms that win long-term combine lead generation with strong branding, creative, market awareness, and operational excellence that builds trust...
Alex sits down with PMP Marketing Group’s Senior Manager of Paid Media, Richard Levine, to discuss what’s actually driving law firm advertising results today—from Google Ads and LSAs to Meta, creative strategy, and rapid...
