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At Practice Made Perfect, our mission has always been to keep law firms ahead of the curve. For decades, personal injury (PI) marketing has leaned on familiar standbys: billboards, bus…
At Practice Made Perfect, our mission has always been to keep law firms ahead of the curve. For decades, personal injury (PI) marketing has leaned on familiar standbys: billboards, bus…
The legal marketing landscape, especially within the personal injury sector, has entered a new era—one shaped by increased competition, a fragmented media environment, and a client base that is often…
If you’re still measuring success by impressions, you’re asking the wrong question. Because in today’s media landscape, you’re not competing with other personal injury firms, you’re competing with everything: breaking…
Standing out as a law firm today takes more than a strong reputation, it requires a strategic approach to online visibility. With the market more fragmented than ever, the key…
There are a growing number of platforms where law firms can advertise, and each one has its own features and audiences. This platform diversity can create significant challenges for law…
One of the biggest mistakes we see in legal marketing? Trying to do too much, too fast with too little impact. It’s understandable. When a firm is hungry for growth,…
