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At Practice Made Perfect, our mission has always been to keep law firms ahead of the curve. For decades, personal injury (PI) marketing has leaned on familiar standbys: billboards, bus…
Lawyers often question whether they should invest marketing dollars in search engine optimization (SEO) for their website. This is particularly true when lawyers want quick results to justify the money…
Like it or not, consumers have incredibly short attention spans. This includes potential clients of your law firm. If your law firm website loads too slowly, visitors will get frustrated…
By and large, small law firms know the value of marketing to attract more potential clients. The Thomson Reuters U.S. State of Small Law Firms Report for 2023 found 93…
There are many concerns about the widespread use of artificial intelligence (AI), but in the highly competitive world of law firm marketing, waiting to use AI tools puts you at…
Do you know the stages of a potential client’s journey to your law firm? While each case is different and has a unique set of circumstances, potential clients follow a…
One way to get more links pointing back to your law firm website is to write guest posts/blogs on other sites. Increased links back to your site is one of…
