Advertising Topics

A collection of blog articles that aim to provide law firms with advertising industry insights that may help to strengthen their advertising efforts.

One way to get more links pointing back to your law firm website is to write guest posts/blogs on other sites. Increased links back to your site is one of…

Clark Palmer
April 4, 2024

Landing pages are unique from just about every other page on a law firm website. These pages are laser-focused on getting potential clients to act, such as by calling the…

Clark Palmer
March 28, 2024

Law firm marketing can cost a lot of money, especially for smaller firms with limited budgets. The world of legal advertising is also incredibly crowded and competitive. These are two…

Clark Palmer
March 21, 2024

Getting the most out of your content is not only about creating relevant, informative, SEO-friendly blogs. It is also about finding ways to repurpose content you have already created. Repacking…

Clark Palmer
March 14, 2024

It is possible to have too much of a good thing. For example, you do not want a blog to have the same content as a practice area page or…

Clark Palmer
March 7, 2024

Your law firm’s intake process is your first opportunity to directly communicate with potential clients. An efficient and consistent intake process can improve your chances of signing new cases, while…

Clark Palmer
February 28, 2024

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