Synopsis
Roden Law had an outdated logo, website, and brand identity. We worked with Eric to modernize his presence.
Challenge
Roden Law was facing the problem of a dated and inconsistent visual identity, which weakened its online presence. The old branding lacked coherence, making it hard for potential clients to connect with the firm’s message. In the competitive legal landscape, an outdated brand can lead to missed opportunities and diminished trust. The firm struggled to tell a compelling, cohesive story, which ultimately hindered its ability to attract and retain clients online.
Strategy
PMP initiated a comprehensive branding exercise to reposition Roden Law as a firm with a more empathetic, authoritative tone. The goal was to develop a visual identity and voice that resonated with both current and potential clients while also standing out in the competitive legal market. PMP focused on understanding Roden’s target audience, its market position, and the emotional elements that should be reflected in its brand. This involved analyzing competitor positioning, existing brand equity, and customer personas to ensure the brand spoke to the needs and emotions of its audience.
Implementation
- New Logo and Branding: PMP worked closely with Eric to craft a modern, refined logo and brand kit that authentically represents Roden Law’s personality and expertise. Through research and creative brainstorming, the team developed multiple logo iterations and color themes that symbolized empathy, confidence, and professionalism. The branding exercise also involved assessing naming equity and analyzing competitor strategies to ensure the final design reflected the firm’s values and distinguished it in the marketplace.
- Updated Website: The new branding was integrated into a revamped website, designed to not only reflect the modernized visual identity but also drive conversions. PMP optimized the site with a focus on user experience, ensuring it was tailored to attract clients and convert leads into cases. The site now serves as a powerful tool for Roden Law, aligning its digital presence with its new, confident brand tone, ultimately helping the firm stand out in the highly competitive legal landscape.
Outcome
Logo Before:
Logo After:
Website Before:
Website After:
Conclusion
The strategic shift to modernize the Roden brand focused on refreshing its visual identity, incorporating contemporary design elements, and aligning the firm’s aesthetics with current trends. This resulted in a more visually compelling and cohesive brand presence across all touchpoints—logo, typography, color schemes, and digital assets. The modernized look not only enhanced the brand’s visual appeal but also made it more recognizable and memorable to its audience.
By strengthening the firm’s identity, this overhaul allowed Roden to present a more confident and professional image. A well-designed brand conveys trustworthiness and expertise, crucial for standing out in a competitive landscape. The updated visuals amplified the brand persona by sharpening its messaging—now, Roden can communicate with its target audience more clearly, delivering a stronger, more impactful message. This modernization helped in positioning Roden as a forward-thinking and authoritative firm, creating a stronger connection with clients and stakeholders alike.