Local Services Ads (LSA) Increased 2800%

Synopsis

Client contacted PMP after their prior agency was unable to reliably generate leads via the Google Local Services Ads platform.

Strategy

Profile

PMP’s Paid Search experts began by completely rebuilding the targeting strategy of the firm’s existing Local Services Ads (LSA) profile using knowledge gained from having generated thousands of leads on this platform. DID YOU KNOW? PMP was onboarded to the LSA platform by the original Google team that created it? It’s true!

Bidding

By revisiting the entire bidding strategy of the profile, we were able to ensure that there were no obstacles to prevent Google from providing premium visibility in Google Search for this LSA profile.

Reputation Management

The PMP team worked with the firm to help improve online reviews and align with Google’s best practices to ensure the firm’s real-world reputation was being amplified in the online environment.

Client Education

We worked with the firm to explain how their actions also play a part in helping to increase the perceived quality of their LSA presence in Google Search, along with providing tangible steps and market-tested strategies to ensure that related internal processes were robust and built for the long term.

Applied Knowledge

Using knowledge gained from being familiar with the platform, PMP demonstrated to Google that the firm was very capable of providing prospects with a premium level of service and worthy of Google choosing to display their profile in the top listing position(s) and, ahead of their competition.

Outcome

Assuming control of the LSA account mid-Q2, by mid-Q3 the profile progressed from generating just 1 lead per month to averaging 20 leads per month (and climbing).