Local Services Ads (LSA) Increased 2800%

Synopsis

Our client approached PMP Marketing Group after their previous marketing agency was unable to generate consistent leads using the Google Local Services Ads (LSA) platform. Despite their efforts, the firm’s LSA profile was underperforming, failing to attract the visibility and leads necessary to grow their business. PMP was brought in to turn things around.

Strategy

PMP’s approach centered on completely overhauling the client’s existing LSA profile. With years of expertise in paid search and a deep understanding of the LSA platform, our team developed a tailored strategy that addressed key areas for improvement.

Profile Optimization

PMP’s Paid Search experts began by rebuilding the firm’s targeting strategy. Drawing on insights gained from generating thousands of leads via Google Local Services Ads, we redefined the profile to better align with the firm’s business goals. Fun fact: PMP was onboarded to the LSA platform by the very Google team that created it! This unique experience gave us a significant advantage in understanding the mechanics of the platform and how to achieve premium results.

Bidding Strategy

A critical element of the strategy was revisiting the firm’s bidding approach. By carefully restructuring their bid tactics, we ensured that the LSA profile was optimized to receive maximum visibility in Google Search. The new bidding system removed previous obstacles, allowing the firm to consistently appear in the top positions of search results and compete for premium ad placement.

Reputation Management

PMP also collaborated with the client to improve their online reputation, a key factor in LSA success. By guiding the firm on how to garner and manage positive online reviews, we aligned their digital presence with Google’s best practices. This not only enhanced the firm’s credibility but also amplified their real-world reputation in the online environment, improving the overall performance of their profile.

Client Education

We believe that client involvement is crucial to long-term success. PMP worked closely with the firm to educate them on how their internal actions could positively impact the perceived quality of their LSA presence. By providing clear, market-tested strategies, we ensured that the firm was fully equipped to support and enhance their online visibility through thoughtful actions and processes.

Applied Knowledge

Armed with in-depth knowledge of the LSA platform, PMP demonstrated to Google that the law firm was highly capable of delivering premium service to potential clients. By refining the profile, reputation, and overall bidding strategy, we proved that the firm was worthy of consistently occupying top listings ahead of their competitors.

Outcome

The results of PMP’s targeted strategy were dramatic. Before our intervention, the firm was generating just one lead per month through their LSA profile. After assuming control of the account mid-Q2, we transformed their performance. By mid-Q3, the firm’s LSA profile was generating an average of 20 leads per month—a 1900% increase—and the lead volume continues to climb.

Through a combination of expert profile optimization, strategic bidding, reputation management, and client education, PMP helped the client achieve sustainable growth on the Google Local Services Ads platform. This success story illustrates the power of leveraging specialized knowledge and experience to unlock a platform’s full potential.