Overview
In 2019, a Wisconsin-based firm approached PMP for marketing support in its local market. The firm had previously invested modest amounts in advertising and had grown through word-of-mouth clients, referral agreements, and grit of the partners. The firm focuses on Motor Vehicle Accident and Social Security Disability practice areas.
Strategy
PMP created a plan that included awareness and conversion tactics. Broadcast TV and Billboard creative were designed to drive awareness and educate the local community of potential claims. A website redesign, monthly content and SEO services, and a complementary paid search (e.g., Pay-per-Click, Local Services Ads) campaign created opportunities to convert clients.
Execution
The firm had a long history in the area, but new partners and new growth objectives required a brand refresh. The firm heavily invests in broadcast and billboards, but based on competitive dynamics and budget capacity, PMP incorporated digital marketing efforts to drive additional conversions. A competitive back-linking strategy, compelling blog content, and diligent onsite and offsite hygiene led to incredible growth over a five-year period.
Results
Following our digital marketing efforts, the law firm received a 6.6x increase in monthly unique website views and a 4.4x increase in monthly contacts.