How a property insurance firm acquired hundreds of cases after a large hurricane in South Florida

Synopsis

In September 2022, Hurricane Ian caused significant property damage to the West Coast of Florida.

Kuhn Raslavich, a South Florida plaintiffs’ law firm, approached PMP for a targeted advertising campaign designed to acquire a high-volume of clients with legitimate property insurance claims.

Strategy

PMP created a plan that included awareness and conversion tactics. Billboard creative was designed to drive awareness and educate the local community of potential claims. Targeted Facebook ads and a Google Pay-per-Click campaign converted interested parties into clients.

Outcome

Time is of the essence in such campaigns. PMP immediately secured billboard placement in high traffic areas, built targeted paid search campaigns, and fast-tracked creative assets. All campaigns were launched within a month of the firm contacting PMP.

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