Synopsis

In September 2022, Hurricane Ian devastated the West Coast of Florida, leaving thousands of property owners grappling with severe damage to their homes and businesses. As property owners sought to recover from the storm’s destruction, Kuhn Raslavich, a South Florida-based plaintiffs’ law firm, recognized the urgent need to help those facing significant challenges with their property insurance claims.

Understanding the critical nature of the situation, Kuhn Raslavich turned to PMP Marketing Group to create and launch a highly targeted advertising campaign. The goal was to quickly reach individuals who had sustained property damage and convert them into clients needing assistance with legitimate property insurance claims.

Strategy

PMP swiftly devised a multi-faceted strategy that combined both awareness-building and client-conversion tactics, leveraging a mix of traditional and digital advertising platforms. Given the time-sensitive nature of the campaign, PMP ensured that all elements were fast-tracked to get the message out as quickly as possible.

Awareness Campaign – Billboards:

To maximize visibility and reach the local community directly impacted by Hurricane Ian, PMP’s creative team developed a series of eye-catching billboard advertisements. These billboards were strategically placed in high-traffic areas across Florida’s West Coast, including key locations in cities that were hardest hit by the storm. The messaging was clear and impactful, designed to educate residents about their potential insurance claims and the legal assistance available to them. The goal was to ensure that those in need knew their rights and had immediate access to legal support.

Targeted Digital Advertising – Facebook Ads & Google PPC:

In tandem with the billboard campaign, PMP launched a series of highly targeted digital ads across Facebook and Google Pay-per-Click (PPC).

Facebook Ads: The team developed custom creatives tailored to the demographic most affected by Hurricane Ian, using localized targeting to reach potential clients in the impacted areas. These ads aimed to build awareness while offering immediate calls to action, encouraging residents to reach out to Kuhn Raslavich for a free consultation regarding their insurance claims.

Google PPC Campaign: Knowing that many individuals turn to Google to search for legal assistance after a disaster, PMP created a focused PPC campaign that targeted high-intent keywords related to hurricane damage, property insurance claims, and legal representation. These paid search ads were optimized to appear at the top of Google search results, ensuring the law firm’s services were among the first seen by those searching for help.

Fast-Tracking Campaign Launch:

Time was of the essence. Given the urgency of the situation, PMP accelerated every aspect of the campaign to ensure the firm’s message reached potential clients quickly. Within a matter of days, PMP secured premium billboard placements and developed compelling ad creatives for both digital and traditional platforms. This rapid deployment was crucial in helping the law firm capture leads and serve clients who needed immediate legal assistance following the hurricane.

Outcome

Thanks to PMP’s ability to act quickly and efficiently, Kuhn Raslavich’s campaign was fully launched within a month of the initial contact. The combination of high-visibility billboards and precisely targeted digital ads resulted in a substantial influx of inquiries from property owners needing help with their insurance claims.

The campaign not only raised awareness about the legal options available but also successfully converted a high volume of qualified leads into clients for the law firm. As a result, Kuhn Raslavich was able to provide critical legal assistance to numerous individuals and families who were struggling with property damage after Hurricane Ian, securing much-needed compensation for their claims.