Synopsis
Following a complete re-brand of the firm – including a new domain URL – the SEO aces at PMP were tasked with getting the firm to rank highly in the local Fort Worth, TX market for MVA-related searches in Google.
Strategy
Content
Create a highly-optimized, geographically-focused practice area page targeting MVA along with a significant amount of supporting blog topics/content.
SEO
Our team began optimizing that content and using PMP’s proven SEO ranking strategy, we began helping to build the hierarchy of the pages within the website to highlight to Google the page that we wanted to rank.
Link Building
This process was augmented by a robust and significant backlinking strategy, leveraging PMP’s 10+year knowledge base of ranking law firm websites in Google across North America.
Optimized Code
Pushing the envelope even further, PMP’s development & design team left no stone unturned ensuring the website was not only extremely conversion oriented and user-friendly, it was also quick to load and exceptionally easy to navigate.
Outcome
The website began to climb the Google Organic search rankings and is now #1 for various MVA accident terms and in the top spaces for many more. As an added bonus, due to the authority that PMP has built into the domain – website traffic, overall leads AND leads from blog content have also increased significantly.
