Synopsis
After a complete rebranding of their firm, including the launch of a new domain URL, the client turned to PMP Marketing Group to restore and elevate their online presence. Their primary goal was to rank prominently in local searches related to motor vehicle accidents (MVA) in the highly competitive Fort Worth, TX market. Given the complexities of SEO, including the challenge of building authority on a new domain, PMP was tasked with implementing a robust strategy to achieve top rankings in Google.
Strategy
PMP employed a comprehensive and multi-pronged approach to ensure the client would not only recover their previous rankings but surpass them to become a dominant presence in local search results.
Content
The foundation of the strategy began with developing a highly optimized, geographically targeted practice area page focused on MVA-related legal services. This page was built to be both search engine-friendly and valuable to potential clients, ensuring it provided detailed, relevant information about motor vehicle accident cases in the Fort Worth area. Additionally, PMP’s content team created a series of supporting blog posts centered around key topics related to motor vehicle accidents, injury claims, and the legal process. These blog posts helped increase the relevancy of the entire site and supported the main practice area page in its journey to higher rankings.
SEO
Once the content was developed, PMP’s SEO experts went to work. Utilizing a proven on-site SEO strategy, the team carefully optimized every aspect of the content—meta descriptions, headers, alt texts, and internal linking—to ensure the website communicated the right signals to Google. By creating a well-defined hierarchy within the site, the SEO team made sure that Google clearly understood which pages were most important and deserved the highest rankings. This meticulous approach helped build a strong foundation for the client’s organic search success.
Link Building
To further boost the authority of the new domain, PMP implemented a strategic link-building campaign. Using over a decade of experience in ranking law firm websites across North America, PMP secured high-quality backlinks from authoritative sources. These backlinks helped to strengthen the website’s credibility and improve its position in search engine rankings. As a result, Google began to view the site as a reliable source of information for MVA-related searches in the Fort Worth area.
Optimized Code
Beyond content and backlinks, PMP’s development and design team played a pivotal role in the website’s success. They ensured that every aspect of the site was optimized for both users and search engines. The website was built to be fast-loading, user-friendly, and conversion-oriented, with an intuitive layout and design that guided visitors toward taking action. This focus on performance and usability not only improved the client’s search engine rankings but also enhanced the overall user experience, resulting in higher engagement and lead generation.
Outcome
Within a few months, the website began climbing the ranks in Google’s organic search results. Today, the site holds the #1 position for various MVA-related search terms in the Fort Worth market, including competitive phrases like “Fort Worth car accident lawyer” and “MVA attorney in Fort Worth.” Additionally, the site ranks highly for a wide range of related keywords, further solidifying the client’s dominance in local search.
The success of this campaign extends beyond search rankings. The authority and trustworthiness that PMP built into the client’s domain led to a significant increase in overall website traffic, not only to the main practice area page but also to the supporting blog content. As a result, the firm has seen a substantial rise in leads, with more inquiries coming directly from organic search, positioning them as a go-to resource for motor vehicle accident cases in their area.