With more than 20 years of experience in digital marketing, including 14 years focused on the legal industry, Mark brings deep expertise in digital strategy, data analytics, conversion rate optimization (CRO), paid search (PPC and LSA), search engine optimization (SEO), and web development.
Throughout his career, Mark has developed and led strategies for hundreds of clients, with a particular focus on helping single-event personal injury law firms compete in some of the most challenging search and advertising markets across North America. His data-driven approach combines analytics, user experience, search strategy, paid media, and emerging AI technologies to improve lead generation and maximize the performance of clients’ digital investments.
As search continues to evolve, Mark’s work increasingly focuses on the intersection of traditional search, Answer Engine Optimization (AEO), and AI-driven search experiences. His strategies are designed not only to improve conventional organic visibility, but also to position clients prominently within the emerging search experiences consumers use to research services and make decisions.
Prior to joining PMP, Mark founded and operated his own digital marketing agency – experience that shaped the analytical, entrepreneurial approach he brings to PMP today, where he develops strategies focused on measurable business results.