Digital Content Strategist

Job Title: Digital Content Strategist
Department: Website Services
Reports To: VP of Web Services
FLSA Status: Exempt

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Culture Summary:

We believe that every Team Member has a Voice! At Practice Made Perfect we have a simple goal – to provide our clients with premium quality service supported by proven, market-tested advertising solutions. We encourage the sharing of new ideas, and believe we are stronger when we all work together as a Team!

Position Summary:

The Digital Content Strategist is responsible for researching, writing, editing, optimizing, and publishing online content, primarily for service/practice area pages and blog posts, with occasional support for landing page content. This role supports content quality, SEO performance, and user engagement through clear, accurate, and well-structured writing.

The ideal candidate is an organized, detail-oriented self-starter who can manage multiple assignments, collaborate with internal teams, and contribute to a fast-paced content production environment. Training on internal systems and workflows will be provided.

Essential Functions:

• Research topics and target audiences to produce accurate, relevant, and useful content.
• Write original website content, blog posts and occasional landing page content aligned with brand voice and marketing goals.
• Edit and optimize content for clarity, structure, readability, and search performance.
• Use AI-assisted tools responsibly to support research, outlining, and optimization workflows while maintaining originality, accuracy, and editorial quality standards.
• Review and improve content provided by other writers to ensure consistency, quality, and alignment with project objectives.
• Consolidate competing and/or duplicate content to improve content quality, relevance, and site organization.
• Apply internal linking best practices by linking to relevant pages within content to improve navigation, topical relevance, and SEO performance.
• Perform keyword and topic research to support SEO-focused content planning and optimization.
• Format and publish content within the content management system (CMS) according to internal standards.
• Revise content based on feedback, performance insights, and evolving best practices.

Cross-Functional Collaboration:

• Collaborate with SEO, web development, design, paid media, and account management teams to align content initiatives with broader marketing objectives.
• Communicate content requirements clearly for implementation, ensuring work is completed accurately and in alignment with company best practices.
• Contribute to a collaborative team environment by sharing insights, recommendations, and process improvements that support consistent execution.

Skills, Abilities, and Knowledge:

• 2–3+ years of experience writing and editing online content (websites, landing pages, blogs, or similar digital formats).
• Strong writing, editing, and proofreading skills with high attention to detail.
• Strong organizational and planning skills with the ability to manage multiple deadlines.
• Familiarity with AI-assisted content workflows and the ability to use them responsibly to improve efficiency without compromising quality (preferred).
• Ability to perform detailed research across a wide range of topics and industries.
• Experience with keyword research and SEO content optimization.
• Understanding of SEO best practices (preferred), including search intent, content structure, and internal linking.
• Ability to work independently as a self-starter and effectively within a fast-paced team environment.
• Ability to collaborate with others, share ideas, and respond well to constructive feedback.
• Clear internal communication skills and comfort working within task/project management workflows.
• Basic HTML knowledge and CMS experience preferred (but not required for the right candidate).
• Ability to work under pressure and meet strict deadlines.

Requirements:

• Prior experience writing content for law firms is preferred but not essential.

Please note, this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, activities, and schedule may change at any time with or without notice.

While performing the duties of this position, the employee may be regularly required to use hands to type on a computer and calculator, handle paperwork, and sort, file or manipulate documents. The employee may be required to stand and walk. The employee may lift and/or move up to 10 pounds occasionally.

Equal Opportunity Employer

PMP is an Equal Employment Opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

PMP will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990. Reasonable accommodation is available for qualified individuals with disabilities throughout the subsequent application process.