LinkedIn is where businesses, including law firms, go to network. LinkedIn can help lawyers grow their practices, make legal connections, and potentially obtain qualified leads. These are just a few of the many ways a lawyer can leverage LinkedIn to build a strong client and referral base.
Update Your Profile Photo
It is important to spend the time and money to get professional pictures for your social media profiles. Old, grainy images are distracting and take peoples’ attention away from the rest of your profile. You are probably less likely to stay on a website or social media profile with low-quality images.
Make Your Profile Public
While it is understandable to want to make your social media profiles private, your LinkedIn profile should be available to everyone. Making your profile public will make it easier for people to find and connect with you. On your profile, you will also want to make sure that you include a link to the firm website and consider using keywords. For example, instead of writing out the firm website, use “[City Name] Personal Injury Attorney,” and link to the firm webpage via the keyword.
Use LinkedIn Groups
LinkedIn groups is a great way to engage with other legal professionals and potential clients. Join groups that your prospects are engaged in and be sure to join in on the discussions. Along with local bar association groups, you may also want to join non-practice related groups, whether it is to engage in political discussions or in discussions on your favorite hobby.
As you start reaching out to other legal professionals, try to find people who may be able to help you achieve your goals. For example, if you want people to consider you to be a thought leader on a particular subject, who do you think could help you do that? As you answer this question, you can make updates to your LinkedIn profile to help you achieve your goal.
LinkedIn also allows users to publish content. This is a great way to showcase authority in specific, or multiple, legal fields. Some of the most appealing types of posts on LinkedIn are lists and how-to articles. However, lawyers can leverage LinkedIn publishing by providing legal tips, opinion pieces on new laws or cases, and to share news on the firms’ latest accomplishments. Published articles should also leave room for others to post questions or comments. You can also publish blog posts from your website on your LinkedIn page.
One of the challenges with adding content to your website or social media profiles is to do so consistently. This is the best way to help others to think of you as a thought leader or authority on a particular practice area or other legal topic.
Sharing is caring. Don’t just share your own legal writing, make sure you’re posting articles on legal news, scholarly research, firm management, and more. Sharing legal humor is also a great way to engage with professionals who may not be in the legal field.
LinkedIn is great for networking, but lawyers need to remember that you can also generate leads through this social network, whether directly, or through a referral from another lawyer. However, the key is to have a complete profile that will appeal to the people you want to attract.
PMP has been helping plaintiffs’ law firms reach more clients and grow their practices for more than 15 years. We can help you craft a social media strategy using LinkedIn and other social media platforms to help you reach your goals.