Under-delivery, or UD, is defined as the delivery of fewer impressions for a specified time period than originally estimated or promised.
UD can occur for any number of reasons, including:
Regardless of the reason why the station failed to perform as promised, our team at PMP Marketing Group has the skills and resources necessary to hold them accountable for missed impressions. When it is determined that a station has under-delivered, we are able to obtain free air-time for our clients to make up the impressions that were originally negotiated.
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