A DMA, or a Designated Market Area, is a geographic map that specifies which counties are in a particular television market. Nielsen uses DMAs for its ratings results, which helps determine advertising rates for specific channels and time periods in the area.
In order to create an efficient media campaign, our staff must be well-versed in the client’s particular DMA. Each DMA is unique and there is not a simple, cookie-cutter blueprint on how to create the most effective campaign. There are several factors that need to be taken into account, depending on the particular DMA the client is advertising in.
Once a client comes on board from a particular DMA, we are completely committed to that firm. We are market exclusive. This means that once a client is signed, we will not sign any other firms in that particular DMA.
No two DMAs are the same; every DMA is different. In order for a campaign to be successful, factors such as geography and resident demographics need to be taken into consideration. To see how our team may be able to help your firm grow within your market, contact us today!
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