Phone: 1 (561) 296-5678

The Media Buying Process

Media Buying

Many things are taken into consideration before a media buy is ever placed. Our staff thoroughly researches your market in order to put together a concise and cost-efficient strategy to meet your law firm’s goals. We explore every avenue available in order to determine what we believe will be the most effective to meet your legal marketing needs.

We evaluate all different types of media, including:

Once the research has been completed, our team negotiates the best rates with the selected media outlets in order to ensure that your firm gets the most bang for its advertising dollars. We make sure that each buy, regardless of the outlet includes bonus spots or added value.

Our work is not done after a buy is placed. We continually monitor and optimize your campaign to meet your law firm’s needs, including adjusting station traffic to reflect any emerging practice areas or mass torts that you wish to pursue. We track the stations to ensure that they are running your spots correctly and hold them accountable if they fail to do so.

At PMP Marketing Group, we create a stress-free environment for your law firm. You can rest assured that your legal advertising campaign is running smoothly and efficiently. Contact us today to see how we may be able to help you with your law firm marketing efforts.

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Phone: 1 (561) 296-5678