Attorneys and law firms stand to benefit a great deal from blogging. Producing thought-provoking content on current legal issues is an effective way to increase visibility and create a well-rounded digital presence. You might ask, though, if I have a professional website and a stellar reputation, do I still need to blog? The short answer is yes.
Information on your website is static and offers no comment on relevant current events, like product recalls or game-changing settlements. When you utilize a blog you are able to connect with an audience who will begin to see you as an authority on legal topics that affect them right now. Blogging gives you and your firm a chance to respond immediately and create socially engaging articles. Maybe it’s sharing your firm’s community involvement, or case results; maybe you have interesting accident statistics you’d like to publish. Whatever your reason, maintaining a blog can add another level of credibility to your firm’s reputation.
Here we’ve compiled a list of the top 10 ways a law firm might use their blog:
1. Humanize your team – Add perspective and approachability with personal, opinion-driven responses. Identifying an article’s author is a simple way to do just that.
2. Share case results – Successful outcomes are one of the most motivating factors when a potential lead is searching for representation. Why not blog this information to your audience?
3. Inform fellow attorneys – Establish leadership among your peers, not just to your target demographic, with useful industry information.
4. Increase visibility in the digital realm – Addressing topics that are germane to the legal industry in a timely manner will help with Google rankings, boosting search results for your firm’s blog or website.
5. Establish authority and leadership – Staying ahead of the curve on legal issues presents your firm as forward thinking and modern with the knowledge to handle their case skillfully.
6. Round-out your social media presence – Keeping an up-to-date blog adds credibility to Facebook, Twitter and Google + profiles, which is critical in today’s social media-driven world.
7. Facilitate engagement with readers – Encourage interaction and interest with posts that get readers talking. Maybe that legal question they haven’t known who to ask is a perfect match for your expertise.
8. Convey your passion – Readers will appreciate the author’s genuine interest in the blog topics and connect with the article on a deeper level.
9. Announce exciting firm news – Expanding practice areas? Opening a new location? Your blog is the perfect outlet for this kind of positive news.
10. Post important statistics – Establishing yourself as a resource for factual, current information solidifies your reputation for reliability. Potential clients, peers, and readers from the furthest reaches of the Internet will bookmark your site for future reference and trust the data that your blog provides.
Even if your demographic doesn’t use social media or seek out blogs to follow, they are influenced by others who do. Family and friends are more likely to recommend a firm that is top-of-mind that they believe to be the most reliable choice; a well-crafted blog can help secure that trust.
During the holiday season it is time to re-connect with loved ones, friends, and neighbors by continuing holiday traditions. These traditions often build lifelong memories with family and friends, and help transform the holidays into a time of joy and sharing for all.
At PMP Marketing Group, our employees have many different traditions we would like to share. Throughout the month of December we will be sharing some of our employees’ own holiday traditions. Who knows, maybe you have some of the same holiday traditions with your family and friends; we hope you enjoy ours.
- Paul Ehrman: On Christmas Day, our family usually goes to see a movie, and then we have dinner at a Chinese restaurant.
- Jill Calefate: We have to watch National Lampoon’s Christmas Vacation on Christmas Eve, of course, followed by the Christmas Story marathon. We wake up on Christmas morning and make Pizza Fritte (Italian Fried Dough) and open presents, of course!
- Lauren Bridges: Every year since I can remember, my grandmother and my mother made the same delicious butter cookies. Since moving to Florida, I tend to try and create a holiday atmosphere as much as possible. So aside from decorating, I bake my grandmother’s cookies and share them with my friends and neighbors. I also send some back home for my family to enjoy! This year, my grandmother is no longer with us, but I am grateful that my family is coming to visit me here – and I will have cookies ready for them!
Adriana Montealegre: My family and I usually spend New Year’s at the beach in Nicaragua. My friends and I usually go to an annual beach party on New Year’s Eve called “Moondance” held at a virgin beach on the Atlantic coast of the country and stay until the sun rises. Then on New Year’s Day we usually do brunch and Bloody Mary’s to celebrate my Mom’s birthday.
Mandi Gelsen: Well, my family is Jewish so we do the normal Hanukkah celebrations. However, we also love the Christmas spirit. Every year, my grandma hangs stockings by her faux fireplace and we do a little Christmas gift giving and dinner. Usually after, we would venture to the Hoffman’s Chocolate Factory Holiday Wonderland and walk around. It’s the little things!
Matthew Meyers: When I lived in Michigan, my family and I would go to the Christmas tree farm every year and cut down our tree by hand. We would then have a sleigh ride back to the barn where they would prepare our tree while we had hot chocolate and snacks. This seemed to make our Christmas tree that much more special, as it was a family activity.
Elizabeth Malek: Growing up in Michigan, we always went to church as a whole family—grandparents, aunts, and cousins. After church we always went to my aunt’s house for dinner. We would always play some type of trivia game to pass the time before going to my grandparents’ to open presents. We would go to my grandparents’ and we all would have our special spots in the family room next to our tower of presents. We would go in a circle opening presents. After presents, we always ate pizza before heading home to wait for Santa.
Lynne Searles - Ever since I was little girl, I always received a Holiday Life Saver Book for Christmas I have continued that tradition with my family and even though my children are 30 and 26 they still look for that Holiday Life Saver Book under the tree. My son who now has a family of his own does this for his three daughters now so the tradition continues. Everyone still looks for them including my daughter-in-law.
David Saenz: In our small family, the tradition has stayed the same every year. The three of us—my mom, dad and I—consume a meal fit for 23. After our “one meal” for the day, we all take naps and wake up in time for a gift exchange.
Marc Lippman - Traditions are one of those things that fade with time; that bring up fond memories of our childhoods.
Sometimes, things we do as children reflect better on who we want to be, rather than who we are forced to be.
Each year, I go to Boston Market and buy 10 meals. We find and hand them out to homeless people in poor areas.
Then, it’s three hours serving food at a shelter and, finally, time to drop off the toys for the kids in the cancer wing of MSK Hospital.
(I have a special relationship with MSK Hospital)
Unfortunately, time or logistics prevents ALL these activities from taking place every year. But, we try.
Fact: The happiest people in the world are those that give to others, unselfishly.
Maelie Arocho - One holiday tradition my family has is that everyone is entitled to open at least one gift at midnight on Christmas Eve.
Jeannie Cahill - Pigs in a blanket on Christmas Eve- it's a must have.
Kaci Bloemers – Kaci’s holiday tradition is having a glass of champagne while cooking on Thanksgiving with her son, afterwards they go on a shopping extravaganza.
It’s that time of year again when family members travel from near and far to celebrate Thanksgiving Day together. For many, a large turkey with some dressing, mashed potatoes and gravy, topped off with a pumpkin pie is a must; however, we all have our unique traditions.
Thanksgiving Day began as a day to give thanks for the blessing of the harvest and of the preceding year. In the United States it can be traced back to 1621 when thanksgiving was prompted by a good harvest. The holiday is celebrated on the fourth Thursday in November and has many historical roots in cultural and religious traditions.
We are proud to share this day of gratitude with our family, friends and staff.
Happy Thanksgiving Day from PMP Marketing Group!
The Summit International Awards has recently presented PMP Marketing Group with two silver trophies. These trophies signify the tremendous effort the staff at PMP has put into both their clients and their success as a team.
In 1994, the Summit International Awards began as a way to enable creative firms to achieve the recognition they deserve for their hard work. These prestigious awards create a way for both businesses and individuals across more than 50 countries and five continents to compete with one another.
The following awards have been presented to PMP Marketing Group:
- 2013 Effectiveness Silver Award for Website Redesign/Re-brand of Simien & Simien
- 2013 Industry Self-Promotion for PMP Marketing Groups Promotional Reel
While PMP Marketing Group continues to expand, it looks forward to competing in several Summit International Award competitions and other similar competitions. Our legal marketing team is extremely proud of its achievements and is quickly becoming the leader of innovative marketing for law firms.
Nearly every single day it seems as though Google is changing something in its algorithm to make it more “human-like”. In order to do so, it must begin acting more human like. This means that Google must modify its algorithm to begin focusing on queries rather than the simple long tail key words, which is exactly what it has begun to do.
It seems that nearly every SEO company across the world has specific people designated to figuring out how to artistically sneak these keywords into articles in order to increase its search volume. In the past this technique may have been successful, but today there must be more thought put into the SEO process. This requires us to pay more attention to what the user wants, and assist them in finding exactly what they were looking for.
On September 26, 2013 Google reported that it would be releasing a new algorithm, known as the Hummingbird, which would affect over 90 percent of all searches worldwide. This would be one of the largest changes that would take place in over a decade.
With the Hummingbird update, Google is able to better answer long-tail queries even if a page is not optimized to do so, therefore making some pages more likely to be found in specific queries. While Google still takes in various factors to determine the relevancy of a page for a query, this will be something that must be focused on.
For online legal marketing, there are a number of things that we must continue improving as Google greater evolves. The following include some features all law firms should continue focusing on:
- Google Plus: This social network is essential in assisting to identify your band, it can also be used to connect to your content and help it appear to those in your circle when searching for something relevant. It is expected that Google Plus will play a much greater role in SEO in the near future.
- Links: Linking to higher authority pages will send a signal to Google notifying it that your page is a credible source of data. It is important to continue focus on generating high quality links, and forget about any low ranking and irrelevant page links.
- Content & Keywords: Content plays an extremely important role in your SEO, as Google is able to match relevant content to someone’s specific search. This will also require a certain level of keyword optimization, however it should not be as blatant as it once was.
- Structured Data: Structuring your data to assist search engines in finding content on your page will continue to help your SEO efforts. This may also help improve click-through rates from search results.
In a blog by Kate Morris, titled “Stop Thinking Keywords, Think Topics”, she does an excellent job explaining how practitioners can begin changing how they speak, report, and execute their online marketing plan for clients. This plan is exactly what needs to be done for all online marketing professionals, and will greatly impact all SEO efforts, especially since the Hummingbird update.