Earlier this month, Nielsen and Twitter announced their exclusive, multi-year agreement to produce the “Nielsen Twitter TV Rating.”
This new tool will expand on Nielsen’s current SocialGuide by delivering a definitive reach metric for TV conversations on Twitter.
SocialGuide captures Twitter TV activity for all U.S. programming across 234 channels, both in English and Spanish. This is over 36,000 programs. The tool matches Tweets to specific programs in order to provide social TV metrics, which includes the number of unique Tweets associated with a particular program and rankings for the most social programs on television.
The use of Twitter to gauge real-time television viewership by program allows Nielsen to produce standardized metrics for evaluating viewer engagement. This tool will help our market managers optimize a client’s media buy and make adjustments according to social media conversations.
In an ever-changing media environment, where more traditional media is converging with newer online platforms, it is critical to understand how different types of media can work together to build a strong, cohesive campaign across various outlets.
At PMP Marketing Group, an integral component of our media campaigns is our ability to convey a unified message across a number of mediums – the value of synergy.
For more information on how we can utilize the Nielsen Twitter TV Rating to optimize your law firm’s marketing strategy, contact us today.