As the third largest social media network, LinkedIn can help lawyers grow their practice, make legal connections, and even obtain qualified leads. There are many ways a lawyer can leverage LinkedIn to build a strong client and referral base.
Make Your Profile Public
While it is understandable to want to make your social media profiles private, your LinkedIn profile should be available to everyone. Making your profile public will make it easier for people to find and connect with you. On your profile, you will also want to make sure that you include a link to the firm website and consider using keywords. For example, instead of writing out the firm website, use “[City Name] Personal Injury Attorney," and link to the firm webpage via the keyword.
Use LinkedIn Groups
LinkedIn groups is a great way to engage with other legal professionals and potential clients. Join groups that your prospects are engaged in and be sure to join in on the discussions. Along with local bar association groups, you want to also join non-practice related groups, whether it is to engage in political discussions or in discussions on your favorite hobby.
LinkedIn’s most recent feature, which allows users to publish content, is a great way to showcase authority in a specific, or multiple, legal fields. Some of the most appealing types of posts on LinkedIn are lists and how-to articles. However, lawyers can leverage LinkedIn publishing by providing legal tips, opinion pieces on new laws or cases, and to share news on the firms’ latest accomplishments. Published articles should also leave room for others to post questions or comments.
Sharing is caring. Don’t just share your own legal writing, make sure you’re posting articles on legal news, scholarly research, firm management, and more. Sharing legal humor is also a great way to engage with professionals who may not be in the legal field.
LinkedIn is great for networking, but lawyers need to remember that you can also generate leads through this social network, whether directly, or through a referral from another lawyer.