A majority vote by the Florida Supreme Court ruled that advertising regulations for lawyers would be loosened, including advertising on websites and other online platforms. Four of the seven justices agreed that lawyer advertising will now be able to characterize the quality of their offered legal services, as well as showcasing past trial results and testimonials.
While legal advertising, both traditional and online, must be “objectively verifiable”, the new regulations will allow lawyer advertising a bit more wiggle room. Consumer protection and public trust remain of the highest important, however, these regulations provide lawyers with a more balanced First Amendment right of free speech.
Following recommendations from the Florida Bar which are based on both state and federal court rulings, the Florida Supreme Court wrote in the majority opinion, “The proposals are designed to make the advertising rules more cohesive, easier for lawyers who advertise to understand and less cumbersome for the bar to apply and enforce.”
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