It’s true, Americans are working more hours than ever before. However, the past-time of watching TV continues to grow despite people spending more time at work.
According to the Department of Labor’s American Time Use Survey report, work took up nearly eight hours of the day. The time spend at work rose by ten minutes between 2013 and 2014.
Americans are spending nearly three hours a day watching TV, which is more time than last year. On average, the only other things Americans do more often each day is work-related tasks and sleeping.
Although it has been said that people are living busier and more frantic lives, many still find time to watch television. The increased time in front of the TV means that advertisers are getting more commercials in front of an audience.
Unfortunately, the data did not include how much time Americans spend on their mobile devices watching TV through other outlets like a tablet or gaming console. According to Business Insider, Americans spend an average of two hours and 57 minutes on a mobile device; this is nine more minutes than what is spent in front of a TV.
Nielsen says that about 84 percent of consumers use their mobile device as a second, supplementary TV. Furthermore, a recent study by MarketShare concluded that TV advertising drives more traffic than print and digital media.
With Netflix, Hulu, and Amazon revolutionizing how and when people watch TV, advertisers must adapt and determine how to best get their message across. With an election year closing in, many will find that their commercials may not reach the intended audience as a result of more air time being given to politicians.
At PMP Marketing Group, we believe in staying ahead of the trends to ensure that our clients’ messages target the right people at the right time.
For more information on how we can help you with your legal advertising needs, contact us today.