In a recent article in The Wall Street Journal, Miriam Gottfried reported that an interesting meeting kicked off last Tuesday between top executives at Google and the National Football League. Although the full nature of the meeting remains undisclosed, one of the topics of discussion was the NFL’s Sunday Ticket Package, which brings NFL games across the country to a viewer. The package has been exclusively offered by DirecTV and has been a cornerstone in driving new subscriptions for the satellite provider, as well as keeping their existing subscribers.

Although at this point any agreement is simply speculation, a deal between the sports giant and the ubiquitous search engine could seriously shake up the TV landscape. Live sports are one of the remaining reasons many Americans pay for television service. With a direct streaming subscription option through Google, many viewers would have the option of cutting the cable or ditching the dish.

Such a deal might be controversial for many television networks, but would hardly cause them to turn their backs on the NFL. Networks such as ESPN, CBS, NBC and Fox pay a great deal to broadcast NFL games, but the ratings, affiliate fees and ad dollars would make it hard to cut ties over a little competition. There will be time to see how this plays out though, considering most of the networks’ contracts are valid until 2022.

Another speculation is that the NFL leaked news ot the meeting to get leverage as DirecTV’s contract is coming to an end after the 2014 football season. The satellite provider pays a whopping $1 billion annually to offer the Sunday Ticket. With their revenue strictly from the football package topping out at an estimated $750 million from 2.8 million subscribers, Citigroup estimates that the deal would be unsustainable for DirecTV if the price was hiked to $1.5 billion.

But such a number isn’t so daunting to Google, who had some serious cash in pocket at the end of Q2 – to the tune of $54 billion. Based on the popularity of the NFL, Google could expect to charge as much as $200 for a Sunday Ticket subscription, a bit more than’s $129/year offering. However, anyone familiar with Google can expect that price to be lower to consumers while the search mogul focuses its drive on ad revenue.

Regardless of price point, it can still be expected that football fans will flock to a new Sunday Ticket offering if it becomes available. This may only be the first quarter in a very exciting showdown.

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