PMP Marketing Group specializes in highly researched, customized campaigns for your individual market. The process begins with collaborating on the campaign objectives and setting clearly defined goals. Our team then completes a comprehensive analysis of the market, target demographics and competitive environment. During this window, creative options are explored and reviewed with the firm. This process guarantees a campaign that compliments the firm's identity and produces the desired results.
Media selection is highly quantifiable at PMP. Each outlet is evaluated for their strengths in delivering the target demographic along with their cost efficiency. Campaign cost objectives are outlined and achieved prior to launch.
To garner full value of TV advertising, PMP has a department dedicated to "posting" - the post run audit of TV campaigns. During the TV negotiations, a projected audience delivery is agreed to by the stations and PMP. After the release of the Neilsen rating book, PMP audits the delivery level against the guaranteed number. If the station falls short, they are required to run free commercials to make good the under delivery. This ensures maximum value for all TV schedules placed.