PMP Marketing Group specializes in highly researched, customized campaigns for each law firm's individual market. The legal advertising process begins with collaborating on campaign objectives, anywhere from personal injury marketing to Mass Tort advertising, and setting clearly defined goals to meet the law firm's marketing needs. A comprehensive analysis of the market, including the target demographics and the competitive environment, is completed to ensure a well-rounded attorney advertising campaign.
During this window, creative options are explored and reviewed with the law firm. This process guarantees a campaign that both compliments the firm's identity and produces the desired results.
Media selection is highly quantifiable at PMP. Each outlet is evaluated for their strengths in delivering to the target demographic while maintaining a cost that is efficient for the attorney. Campaign cost objectives are outlined and achieved prior to launch.
To garner full value of TV advertising, PMP has a department dedicated to "posting" the post run audit of TV campaigns. During negotiations, a projected audience delivery is agreed to by the stations and PMP. After the release of Nielsen’s rating book, PMP audits the delivery level against the number agreed upon during negotiations. If the station falls short, they are required to run free commercials to make good the under-delivery. This ensures maximum value of all TV schedules placed for the legal advertising campaign.