Knowing what your competitors are up to is very important and is a huge advantage when creating your own advertising strategy. In the initial buying process, our market managers use a variety of research tools, like Kantar and Nielsen, in order to put together an efficient and well-rounded campaign.
But, the competitive monitoring does not end there. We continually track and monitor competitor spend and creative throughout the year, updating our clients quarterly on the competitive landscape of their particular DMA.
It is crucial in growing your firm to be aware of what other law firms in the area are pursuing in terms of types of cases or different practice areas and target audiences. A critical component in becoming the leading law firm in your area is to stay a step ahead of the competition.
Competitive research is at the core of our media strategies at Practice Made Perfect. For more information on how we may be able to give your firm the competitive edge in your market, we encourage you to contact us by completing the form to the right.
Phone: 1 (561) 296-5678
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