There are many factors and elements that our team takes into consideration when placing and maintaining a media buy. At PMP Marketing Group, we do not simply place a buy and hope for the best. Our team employs the following to ensure a results-driven and successful campaign:
Through hard work and research, we negotiate rates with various media outlets in order to ensure that our clients benefit from an efficient, cost-effective media plan.
Once a buy is placed, we optimize your campaign by adjusting traffic instructions according to the cases your firm is targeting and by keeping an eye on the competitive landscape of your market.
Every month, we ensure that the stations are running your spots according to our instructions. Each quarter, we make sure that the number of impressions we were guaranteed during negotiations were met and if a station fails in this, we hold them accountable for the missing impressions through under-delivery (or UD) schedules.
To learn more about how the staff at Practice Made Perfect may be able to create a well-rounded legal marketing campaign to fit your law firm’s needs, contact us today by completing the form to the right.
Copyright PMP Marketing Group © 2016. All Rights Reserved.