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Social Media Marketing for Law Firms

Social media marketing progression has taken quite a few turns in the general marketing mix before residing where it lies today. As dynamic tool for marketers, social media has become a cost-effective means for building brand recognition, directing leads, boosting online visibility, and enhancing SEO initiatives.

PMP Marketing Group has refined the process of integrating social media platforms into law firms’ overall marketing package. Utilizing media platforms such as Facebook, Twitter, and Google+, Practice Made Perfect has paved the way for modern law firm social presence. In addition to these platforms, PMP uses multiple press release services to disseminate information in a timely manner to an incredibly broad audience.

With the ability to showcase a firm’s personality and culture, social media marketing gives a humanistic touch law firm marketing, an essential facet of the legal industry. Taking advantage of the beneficial trust factors that social media provides PMP cultivates social marketing campaigns which move far beyond client acquisition.

For more information, complete the “Contact Us” form to the right of this page.

Social Media Platforms

Social media allows for marketers to reach millions of users each day, while allowing for the targeting of specific groups of people and possessing the capabilities to target down to a person’s favorite type of drink. With this capability, it has quickly grown to be one of the most sought after and effective forms of marketing today.

The most popular social media platforms include:

    In fact, as of 2013 Facebook alone reported that it has over 1.15 billion monthly users throughout the world making it the largest and most used social media platform. Of course, there are several different types of other social media types that are beneficial to law firms.

    Marketing Benefits of Social Media

    With billions of social media users, lawyers have the ability to advertise in front of all of these people with the click of a button. Our social media marketing professionals have the resources, tools, and experience to direct ads to dozens of potential clients, while also placing your brand in front of these individuals.

    Some marketing benefits of social media include:

      • Authority
      • Brand Recognition
      • Collaborate with Peers
      • Competitive Advantage
      • Educate Followers
      • Find Employees
      • Influence
      • Lead Generation
      • Networking with Other Attorneys
      • Networking with the Community
      • Repeat Exposure
      • Stay Ahead of the Curve
      • Website Traffic

      Furthermore, social media offers the ability to analyze your results instantaneously, which allows users to view which strategies are most effective.

      Social Media Marketing Statistics

      As most online advertising, results may not be instantaneous, however once a presence is built it offers tremendous results. There have been numerous studies performed on the effectiveness of social media, and the statistical results are hard to ignore, especially for those looking for a competitive edge in their line of business, lawyers.

      Some social media marketing statistics include:

        • 93% of marketers use social media for business
        • 92% of marketers reported social media increased exposure to their business
        • 82% of buyers trust businesses with updated social media pages
        • 75% of marketers reported a positive increase in traffic
        • 70% of marketers use social media for brand awareness
        • 69% of marketers use social media to gather marketplace intelligence
        • 67% of b2c marketers have generated leads through Facebook
        • 64% of marketers experienced lead generation benefits with social media
        • 62% of marketers using social media for over two years reported a rise in search engine rankings
        • 62% of businesses with 10 employees or less reported that social media reduced marketing expenses
        • 50% of Twitter users are more likely to purchase from brands they follow

        If you are interested in obtaining more information about how many legal clients have been obtained through social media platforms, we welcome you to contact our legal marketing agency today.

        Contact Our Law Firm Social Media Marketing Team Today

        PMP Marketing Group’s approach to social media marketing for law firms allows for brands to open their firms’ virtual doors to show potential clients who they really are and what they really stand for. From this perspective, PMP clients are able to showcase community involvement, consumer alerts, and other relevant consumer topics, all while maintaining a solidified brand image.

        If you are interested in enhancing your law firm’s social media presence, or if you are interested in exploring your marketing options, we welcome you to contact our award winning legal advertising agency today at 1(561) 253-6707, or simply fill out and submit the “Contact Us” form located at the top of this page. All information entered will remain confidential between your law firm and our advertising agency.

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