If you’re still searching for gifts for your family and friends, some of whom may be lawyers, it might be time to turn to the professionals. At PMP Marketing Group, our years spent working with law firms has allowed us to get to know what lawyers want and need for their practice.
Below are three options for your favorite lawyer this holiday season.
You Can’t Teach Hungry
For the lawyer who is eager to bring their business to the next level in 2016, “You Can’t Teach Hungry…Creating the Multimillion Dollar Law Firm” by John Morgan is a great option! In this book, Morgan shares his secret on creating and sustaining a successful practice, along with advice that will motivate and inspire.
You Can’t Teach Vision
In the follow up to the successful "You Can't Teach Hungry...," John Morgan delves into issues like dealing with competition, taking risks, finding and encouraging good employees, diversifying interests and maintaining businesses momentum. Throughout "You Can't Teach Vision," Morgan draws heavily on his own experiences and shows readers not only how to get ahead, but also how to stay ahead of the curve.
Don't Eat the Bruises
Keith Mitnik is a successful trial lawyer who has dedicated his career to pursuing high profile cases. In his latest book, "Don't Eat the Bruises," Mitnik provides practical advice on building effective legal skills. Drawing from his own experience in the courtroom, he provides an approachable and proven system for winning cases.
No matter what gift option you choose, remember its the thought that counts!
PMP Marketing Group wants to wish you and yours a safe and happy holiday season!
As the third largest social media network, LinkedIn can help lawyers grow their practice, make legal connections, and even obtain qualified leads. There are many ways a lawyer can leverage LinkedIn to build a strong client and referral base.
Make Your Profile Public
While it is understandable to want to make your social media profiles private, your LinkedIn profile should be available to everyone. Making your profile public will make it easier for people to find and connect with you. On your profile, you will also want to make sure that you include a link to the firm website and consider using keywords. For example, instead of writing out the firm website, use “[City Name] Personal Injury Attorney," and link to the firm webpage via the keyword.
Use LinkedIn Groups
LinkedIn groups is a great way to engage with other legal professionals and potential clients. Join groups that your prospects are engaged in and be sure to join in on the discussions. Along with local bar association groups, you want to also join non-practice related groups, whether it is to engage in political discussions or in discussions on your favorite hobby.
LinkedIn’s most recent feature, which allows users to publish content, is a great way to showcase authority in a specific, or multiple, legal fields. Some of the most appealing types of posts on LinkedIn are lists and how-to articles. However, lawyers can leverage LinkedIn publishing by providing legal tips, opinion pieces on new laws or cases, and to share news on the firms’ latest accomplishments. Published articles should also leave room for others to post questions or comments.
Sharing is caring. Don’t just share your own legal writing, make sure you’re posting articles on legal news, scholarly research, firm management, and more. Sharing legal humor is also a great way to engage with professionals who may not be in the legal field.
LinkedIn is great for networking, but lawyers need to remember that you can also generate leads through this social network, whether directly, or through a referral from another lawyer.
Big cases and trials often turn into a large media presence, however, not all cases are media-worthy. As a result of this, law firms usually turn to marketing in order to get new clients. Unfortunately, there are many mistakes that new, and well-seasoned, law firms make while marketing their services.
No Online Presence
Having an online presence is essential in this day and age. Unfortunately, many firms lack an online presence or keep it minimal. A lack of website makes it much more difficult for potential clients to find a contact phone number or address. While some law firms maintain a website, they still fail to maintain a strong social media presence. With most social media platforms boasting millions of active users, it is important that law firms discover how to use these platforms in order to stay connected with potential clients online.
Failing at PPC Advertising
Pay-per-click (PPC) campaigns can be effective, but costly if you do not have someone who knows how to do PPC well. "Lawyer" is actually the 6th most expensive PPC term. If you fail to have someone on your team who knows which terms to target, and how to work these terms into your PPC budget, your firm may fail to obtain the clients you are seeking.
Not Having a Blog
Many clients, and potential clients, turn to legal blogs as a form of advice when they need help. For example, a client might go searching for ‘Do I need a lawyer after an accident?’ and the firm’s blog can answer that question for them. A legal blog can help the firm rank higher for certain keywords and phrases.
Not Doing SEO
If your law firm has an online presence and maintains a blog, it does not stop there. Search engine optimization for lawyers is competitive, but also necessary. Along with better rankings, optimizing your website is important as search engine algorithms are constantly changing. An experienced marketing firm can help your firm create a sound marketing plan that can increase clientele and profits.
At PMP Marketing Group, we understand how busy law firms are, which is why hiring experienced and knowledgeable marketing professionals is important. Our team has experience creating and optimizing websites, running successful PPC and social media campaigns, and much more to ensure that our clients have the best possible online presence.
For more information on how we can help your law firm, call 561-296-5678.
Spending on TV advertising has continued to subside. Overall, between 2014 and 2015, TV advertising fell by approximately four percent.
Specifically, it was noted that broadcast TV advertising, on networks like CBS, ABC, NBC and Fox fell by seven percent, a rate similar to Spot TV advertising. Spot advertising is when advertisers run an ad to a select market, network or geographic area rather than running the ad across several networks.
TV advertising during syndicated shows faced a similar fate.
The way in which advertisers are buying has also changed over the past year. Upfront spend dropped by 10 percent as advertisers were making less big commitments ahead of time. According to Standard Media Index records, the start of the 2015-16 television season saw a four percent decline in advertising. In September, cable TV advertising fell by five percent while broadcast TV fell by four percent.
Digital advertisers appear to be taking money away from traditional TV advertising. Advertisers are pushing online video both on Facebook and YouTube. The Standard Media Index records report that there was a 29 percent increase in digital advertising in September. Ad revenues for social media websites, video websites and Internet radio posted significant increases; the social sector jumped by more than 100 percent.
While some networks are not doing so well, ABC, Univision and Telemundo saw healthy revenue increases, which lines up with news that legal marketing has increased in Spanish networks.
PMP Marketing Group understands the changes and challenges that come with TV advertising, which is why we are a premiere marketing agency that can handle all your law firm’s marketing needs. We have a full media and digital marketing team, we can help your firm determine how best to utilize your budget so that you can reach the right audience.
For more on our experienced team, call (561) 296-5678.
Over the past decade, the landscape of legal marketing has greatly changed. From increased efforts in broadcast advertising to amplified efforts online, specifically through social media.
In 2015, lawyers are projected to spend $892 million on television advertising. About 23 of 25 top Google keywords linking ads to user searches are for personal injury law firms. As the need for legal guidance grows, firms are becoming more strategic about their efforts.
Since 2008, broadcast advertising has grown by 68 percent, six times faster than all other ad spending.
Broadcast legal advertising quadrupled its share of syndicated TV ads. Furthermore, spending on cable and Spanish network TV has increased by small margins since 2006. Law firms are also being more strategic about placement and localized TV spots. Some of the cities with the most spots include Orlando, Las Vegas, Milwaukee, Detroit and Birmingham.
The majority of TV spots were aired during talk shows and local newscasts. However, about 10 percent were aired during “slice-of-life” shows and situational comedies. Many of the spots aired were for dangerous drugs, defective medical devices and asbestos.
When it comes to online advertising, the same states with high amounts of broadcast advertising, have among the most in-demand keywords. In terms of demand, general class action and product mass torts remains generally high for monthly searches. What’s the most expensive Google keyword phrase? San Antonio car wreck attorney, which is $570 per click.
Many more law firms are also creating improved, locality-specific websites to improve organic visibility and local search traffic.
Many more law firms are turning to social media to connect with their communities. In some contexts, lawyers are conversing with journalists on Facebook and Twitter, and serving as sources. In other instances, social media is being used to find breaking news and join ongoing discussions of current legal news topics.
PMP Marketing Group has continued to watch and embrace the changes occurring in the legal marketing sphere. We believe in providing our clients with all the marketing services they need to ensure success.
Learn more about PMP Marketing Group by calling (561) 296-5678.