Paid search is the process of acquiring traffic to a website through purchased ads on a search engine. Search engine marketing at PMP is a practice hinged on adequate research, tested methodology, and continual analysis. When a request is submitted to a search engine such as Google, both the organic and paid results will display, with the paid spots generally being in the top and right hand corners of the result screen.
As a Google AdWords Certified Partner, the PMP Marketing Group understands the intricacies involved in proper campaign management to achieve clicks and website visits. Our approach to paid search, commonly referred to as pay per click advertising, places law firms in front of the clients that they are seeking.
With the ability to target specific markets, demographics, and locations, our PPC specialists ensure that each dollar spent is providing a direct benefit to the firm as a whole.
Establishing and maintaining a pay-per-click campaign are often the cornerstones of a successful application of this advertising medium, which when done correctly, can yield excellent results. At PMP, our digital division has detailed knowledge of the PPC arena, having maintained monthly PPC budgets exceeding $250,000 per month.
With that in mind, some of the elements that we considering before launching a campaign include:
.... all of which we use to ensure that every aspect of your PPC campaign is providing the MAXIMUM possible yield for it's investment.
From carefully selected keywords to meticulous ad writing, Practice Made Perfect’s PPC services create a path for our clients to stand out amongst the thousands of generic paid ads. Understanding how and when to use PPC campaigns depends largely on the firm itself, internal objectives, and how these goals fit within the realm of the legal industry.
To find out more about how we can help with your next campaign, contact us today at 561-253-6707 - our intake staff are available to assist with your inquiry, and are digital department is ready and willing to help take your pay-per-click campaigns to the next level.
If you would prefer to start immediately, simply fill out the "Contact Us" form located at the top of this page.
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