In addition to holding stations accountable for impressions promised during the buying process, we use Nielsen ratings for efficiency-based negotiations. Our media buyers use CPM’s (or Cost per Thousand) to ensure that our clients’ advertising dollars get the most mileage.
CPM, as defined by Nielsen, is the average cost of achieving 1,000 commercial impacts against a specified target audience. We use CPMs to measure the cost efficiency of our strategy and for comparing price differences across different television stations in the market.
Nielsen gives us the tools necessary to optimize your advertising investment across several broadcast stations and many different mediums. Impressions, or the number of viewers a particular program or daypart receives, allow us to track what’s working and what isn’t.
Let our team of skilled and seasoned negotiators create a media campaign for your firm that is both efficient and effective. Contact us today to see how we may be able to help you grow your firm to its full potential!
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