It has been noted that most Americans spend more than four and a half hours a day in front of a television – with over 98% of American households having at least one TV in their homes.
With these startling figures, it’s easy to understand why mainstream broadcast media has been proven as the leading method of promoting a service, message, or product.
Keeping this in mind, here at PMP Marketing our highly-trained staff has a comprehensive understanding of how to interpret and adapt to the changing habits of viewers nationwide by developing a fluid and comprehensive advertising platform that is custom tailored to the specific requirements of your law firm.
By ensuring that each component is highly optimized and targeted to a given demographic, our clients are able to obtain the MAXIMUM amount of exposure for their advertising dollar, while helping to lay the foundations for further growth and expansion in their local market.
Beginning with an initial deep analysis of each target area, we are able to assess the strengths and flaws in your firm’s existing advertising landscape. By then combining that data with our experience, we begin to construct a comprehensive lawyer marketing services solution that is created to take the brand of your firm to the next level.
Some of the components that we incorporate into our attorney marketing services include:
With an emphasis on high-quality yet cost-effective commercials, industry leading branding techniques, and a unified approach to the message of your firm, we can provide the direction and platform that your firm needs to reach into the homes of your primary target audience.
In the highly-competitive legal industry, the timing and cost effectiveness of an advertising campaign can be the difference between transforming a firm into a dominating presence in a given market or relegating it into the legal industry wilderness.
By setting clearly-defined goals during the negotiation process, we are able to keep costs down while still maintaining a high level of quality ad placement.
With the constant influx of portable electronic devices and other media devices, we are continually investigating new alternatives to traditional commercial positioning (by inserting your business within a television show or cinema advertising, for example), to ensure that:
With a proven track record and an established network of trusted connections, PMP Marketing can provide a comprehensive advertising solution to suit the particular needs of your firm. Practice Made Perfect's professional attorney advertising strategy takes current elements of practice specific tactics and translates them into a lead generating, client converting system of industry dominance.
At PMP Marketing Group, our staff has experience with all different types of media. Depending on your DMA, we can customize your campaign to utilize the most effective form of media in your market.
Before ever placing a buy, we research every possible avenue of advertising available in your community and make recommendations based on what we believe will show you the most return for your advertising dollar.
Our clients have used the following mediums to enhance the branding of their firms and increase legal inquiries for their targeted practice areas:
There is no clear formula on what combination of mediums is most beneficial. Our team has the knowledge and expertise to evaluate your DMA and make recommendations on what we believe will be the most cost-efficient campaign for your budget, allocating funds to the appropriate mediums that will give you the most bang for your advertising buck.
For more information on the different types of media available in your market, contact us today by completing the form to the right of this page.
Phone: 1 (561) 296-5678
Our strategy is what sets our campaigns apart from our competitors. Every law firm has its own culture and identity. We take the time to get to know our clients and tailor their media plan to suit their firm’s specific needs.
Some of our clients prefer large, mass tort cases. Others focus their practice on elder abuse claims and denied Social Security benefits. Many seek motor vehicle accident cases and general personal injury claims. We customize our campaigns to reflect the firm’s specialty and expertise.
Through the Morgan connection, we are able to see what tactics have worked and what strategies have failed. By hiring PMP Marketing Group, your firm has the ability to learn from the trials and tribulations of one of the nation’s premier personal injury law firms.
Whether you are new to law firm marketing or are a seasoned advertising veteran, the PMP team will work with you to accomplish your firm’s goals. The platform of media knowledge coupled with John Morgan’s experience in attorney advertising has resulted in highly-effective media campaigns for our clients across the country.
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