In order to get a deep and thorough understanding of our clients’ markets, we utilize specific research tools that give our team a comprehensive look at the DMA and the behaviors of the target demographic. There is not a simple formula for creating the perfect and most effective media campaign. Many different factors need to be taken into consideration, and these factors are often different from market to market.
Market research is one of the key components of our campaign strategy. To create a well-rounded campaign, we use tools such as Kantar and Nielsen in order to make sure that your hard-earned advertising dollars receive the most bang for your buck.
Through using Kantar, our staff is able to get an understanding of the competitive landscape in your market. We are able to see both historical and current competitor spending in broadcast and national cable advertising and the exact strategies employed by advertisers in the market. This is crucial in determining where your advertising dollars will be most effective.
Nielsen allows our media buyers to execute efficiency-based negotiations. We are fortunate to have a team of skilled and seasoned negotiators on staff who use Nielsen ratings to hold stations accountable for performance. Our team is fully educated on the newest rating services, as well, including Rentrac and Twitter’s Social TV Rating.
Our research tools allow us to go beyond data in order to provide detailed insights that describe your potential clientele in detail, both demographically and psychographically. For more information on how we may be able to help your firm, do not hesitate to contact us today! Simply complete the contact form to the right.
Phone: 1 (561) 296-5678
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