Campaign objectives can differ greatly by firm, so PMP has developed models to fit individual goals.
Our branding model provides case generation while establishing the firm with a long term brand. John Morgan has successfully utilized this approach to build his franchise, developing a name brand in the community. The scripting utilized clearly identifies the areas of practice within the firm and delivers a professional, yet personal image.
The direct response model provides a turnkey campaign of high quality production without the start up cost. Providing a fully produced series of ads, this model focuses on getting the phone to ring today. These campaigns are customized by client and maintain market exclusivity.
Testimonials can be a highly effective supplement to either a branding or direct response campaign. An endorsement quality is achieved by portraying relatable individuals who have been helped by the firm. Stylized editing and production brings the individual stories to life.
Mass tort advertising can develop as an immediate response or a longer term campaign. PMP Marketing Group can launch a new mass tort campaign in 48 hours, providing the first opportunity to capture new cases.
Long term mass tort campaigns are heavily researched and developed with creative content to reach the nuances of the individual target. During these campaigns, PMP will provide weekly tracking of call count and origination of website hits.
PMP creative is tested by focus group studies prior to launch to identify responsiveness and call to action.