The use of Digital Marketing by advertisers has increased greatly both in popularity and necessity over the past five years, and the field of legal advertising is no exception. In today's competitive landscape of attorney advertising, it is pertinent to have a user-friendly website and well-optimized content. At PMP Marketing Group, we are equipped with both the capabilities and the knowledge to create a better website and increase your page rank on popular search engines.
According to Google, the average website has a bounce rate of 44%. This means that four out of every nine people will immediately leave a website once arriving. Furthermore, it is estimated that the average user only reads about 20% of the text on a given page.
These statistics show the importance of a good website when marketing your lawfirm. An attorney website needs to be captivating, easy to navigate and to the point. At PMP Marketing, we use the John Morgan website model that has proven successful for his firm (www.forthepeople.com). A well-maintained website is mandatory to an effective digital marketing campaign and is an essential component to your attorney advertising efforts.
What does this mean for attorney advertising? Location is everything. Your lawfirm's website needs a high organic listing on search engines in order to have the most impact. In other words, you must boost your lawfirm's SEO.
Lawyer SEO (or Search Engine Optimization) is what affects the number of possible visitors to a specific lawyer's website. At PMP Marketing, our SEO strategies for attorney websites include: