At PMP, our goal is to take an integrated approach to our marketing services, and in deciding whether to utilize a PPC or SEO strategy there is a strong case for combining the two in order to develop the most effective advertising campaign possible for your law firm. Both of these strategies have the same goal— to increase targeted traffic to your website, thereby generating leads; essentially, SEO and PPC are two sides of the same coin.
While SEO optimizes results based on targeted keywords and phrasing, PPC allows for quick implementation and testing of various marketing tactics, which can help us to understand what terms are competing for the traffic, and which will be best suited for your campaign.
It is important to note that oftentimes, companies will approach their marketing strategy and select either an SEO or a PPC campaign, but the two are not mutually exclusive. Utilizing both will give you the opportunity to capitalize on the strengths of each, while mitigating the downsides that may exist.
In regard to an SEO strategy, PMP focuses its efforts on managing several aspects of the campaign. A few of those include:
In a PPC campaign, budgets can be very flexible, ranging from pennies to hundreds of dollars per click. Some of the PPC services that we offer at PMP include:
We understand that the client’s specific needs will dictate the method and implantation of their strategy, and approaching a combined marketing campaign for your law firm can yield superior results. Running both strategies simultaneously will produce twice the amount of data to analyze, and can provide two different perspectives on your firm’s marketing and advertising strategy.
In recent years, the competition for PPC between law firms has increased dramatically, and at PMP we are prepared to implement an informed, comprehensive SEO and PPC strategy that will utilize the strengths of each.
Because of this dual approach, PMP is able to generate lead campaigns from both short tail and long tail keyword searches by targeting practice areas and geographic locations, also known as geo-targeting. The key to successfully implementing both an SEO and PPC strategy is making sure they are managed by the same marketing firm, or the separate efforts will not combine into one effective whole. What works for PPC is often the same for SEO, and once a campaign is developed, each will continue to inform the other and these seemingly separate strategies will become one cohesive, single plan of attack.
Correctly executed PPC and SEO campaigns play an essential and important role in an overall legal advertising strategy. To find out how we can help to create a new campaign for your firm or refine an existing one, contact us today at 561-253-6707.
At PMP we have the knowledge and experience to help dramatically increase the results from your next PPC and SEO combined campaign.
Or, simply fill out the “Contact Us” form located at the top of this page.
Phone: 1 (561) 296-5678
Copyright PMP Marketing Group © 2016. All Rights Reserved.